While you might think that being an SEO reseller means that you will be working with keyword based ideas built by a private label company that are meant to infiltrate a client company’s website, social media profile, or blog, the truth is that if you only doing this, you are missing out on a crucial piece of the market by not embracing local seo. The ideas behind local SEO is that its techniques, while derived through the same ideas as regular search engine optimization, are formulated in special ways to be implemented in places that are meant to help brick and mortar businesses. You will see that once you begin to offer local SEO, you will start to grow your client list faster than you anticipated because you may have services that no other SEO professionals around you do.
In order to begin working with local SEO, you need to find a private label company that is familiar with how the process works. Fortunately, adapting for local SEO is not a stretch since the techniques are still the same. What will change for a local seo reseller is where the techniques are ultimately laid as they tend to be worked into various business and map directories for some very specific reasons.
A brick and mortar location relies on foot traffic to do business; in many cases, exclusively. This means that SEO on their website will only be somewhat effective for people who might be familiar with their brand or are doing some research. However, to catch spontaneous business on the fly, local map SEO goes above and beyond the call of duty because it will help to raise the ranking of the businesses you work with so that they show up at the top of general localized searches.
As an example, if there are two people in a car driving into a city they have never been before and they are looking for an Italian eatery for dinner, one may pull out their smartphone for a local search. On a map site, they will punch in a key phrase such as Italian restaurant with the city attached. With good local SEO, your client will pop up at the top of the list and gain two new customers.
To resell local means that you can broaden your horizons. By doing so, you will have a wider range of customers. Most importantly, you will be making a lot more money.
Did you know that the close rate for seo leads is a whopping 14.6 percent ? That is quite good compared to an outbound lead that can only generate about a 1.7 percent close rate. Internet marketing and online marketing specialists need to know these things. If you are going to resell web design and resell social media, it wouldn’t hurt to know these facts too. At least you can impress your clients with your knowledge of seo and search engine optimization with these facts.
Recently there was a rise in businesses that have decided to outsource some portion of their social media marketing. It actually was up 2 percent in 2012 from what it was in 2011, which was 28 percent of businesses online outsourcing social media marketing. Companies with social media accounts only have time to respond to about 30 percent of their fan’s and followers who are making comments and leaving feedback on their social account pages. That is a shame too. Because nine out of 10 adults are now involved in social media. A business needs to pay attention to these fans so they can make more sales.
If you resell web design you might want to talk to your customers about outsourcing their social media needs through you. You can resell web design and resell social media services at the same time. People who resell web design, marketing services and search engine optimization services can also resell hosting services. Another area to get into if you resell web design is email marketing. There are quite a few categories to add to your menu of services when you resell web design. You already have the built in clients so why not resell web design and all of the other online services for websites at the same time. It is a great way to boost your revenue when you resell web design alongside these other services too.