4 Indications You Have the Right (or Wrong) White Label SEO Firm
If you interested in making a living through online marketing, becoming a SEO reseller is probably something you’re interested in. Maybe you’re unsure of how to make money reselling SEO, or maybe you know how to make money reselling SEO, but are unsure of how to get started on the right foot.
The best thing you can do as an SEO reseller is choose the right white label SEO firm. If your clients are unsatisfied with the service they paid for because your SEO firm is ineffective, it’s a reflection of your business. Once your brand is tarnished, it’s hard to recover from. For this reason, it is essential to find the best SEO firm from the get go. Asking the following questions before you select a firm will help you sort the good from the bad:
- How will you approach improving my client’s web presence?
Best Answer: “Slow and steady wins the race.” Your SEO firm should give you a plan that builds optimization over three to six months, and then involves continual maintenance. They should look at your client’s current website and identify ways to improve it. They’re approach should involve both onsite and offsite tactics, and a diversified marketing plan that SEO is just part of.
Buyer Beware: If the firm gives you unrealistic time frames and instant results, they’re probably just telling you what they think you want to hear.
- What guarantees do you offer my clients?
Best Answer: “There are no guarantees in SEO! But here are results that we’ve gotten with similar industries…” Having a good track record with similar businesses is a great sign.
Buyer Beware: If the firm makes you any promises about results, this is a red flag.Google’s algorithm is a moving target. The market health of your client’s business, as well as the shifting keyword trends make it impossible to guarantee a #1 ranking, ever.
- How are your services impacted by Google changes?
Best Answer: “We work closely with Google’s Webmaster guidelines and constantly ensure our business practices align with it.” Providing examples of how their strategies evolved as Google’s guidelines changed is a great indication.
Buyer Beware: If the firm your interviewing doesn’t make you confident that Google‘s guidelines have their utmost attention, you should take your business elsewhere. SEO approaches that (even unintentionally) violate Google’s guidelines will hurt your client’s rankings. In some cases, your client’s website will be entirely removed from Google’s index, which is detrimental to their business.
- How will my clients keep tabs on the progress of their campaign?
Best Answer: “You and your client will have access to a dashboard that shows progress and metrics in real time.” A good reporting tool will keep your clients engaged and keep them loyal over the long run.
Buyer Beware: If the firm’s reporting process requires you to contact them so that they can give you metrics in three or four days, or if they don’t have a reporting tool at all, you should keep looking.