Search engine optimization can increase the visibility of a website, thus increasing its organic ranking. With other improvements, such as to programming and organization, as well as quality of content, SEO can do a lot to raise the profile of a website and the company that it represents. The world of online marketing is known to be highly competitive, so companies that do not have a SEO solution currently in place will find themselves left behind the curve. They rely on resellers to provide them with the content and solutions that they will need to get ahead, and with the right search engine optimization packages it is possible to be that reseller they look to. When three quarters of people who perform an internet search choose their link from the very first page of responses, you know that getting those coveted clicks is going to be difficult. Everyone is attempting to work new angles to make sure that they, or their clients, get on that front page, and preferably at the top of it. SEO reseller plans provide marketing resellers with the opportunity to make that possible, but only when they use the right content. Reselling seo needs to be done with care and precision. For example, nine out of ten adults online use social media extensively, but they also do so with some form of discernment between obvious marketing and more social friendly marketing. Social media can be a big part of a search engine optimization campaign, and knowing the right tactics can help these two forms of marketing to support one another in the long and short term. Other areas of focus include that of mobile users. 64 percent of smart phone users will shop online with their devices, giving search engine optimization that is mobile friendly a leading edge with that demographic. When 94 percent of social media marketers track the amount of fans and followers that they have, and many more work as either third party consultants or contractors to benchmark and test sites for search engine optimization quality, you know that there is a lot of work that still needs to be done. Whether you plan to offer your clients web design that focuses on search optimized elements, or you want to resell search engine optimization that is going to provide strong results, you need to be sure your program can support your goals.